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Apple's Greg Joswiak on Siri: We Deliver a Personalized Experience Without Treating You as a Product

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Apple's Greg Joswiak on Siri: We Deliver a Personalized Experience Without Treating You as a Product Apple's Greg Joswiak on Siri: We Deliver a Personalized Experience Without Treating You as a Product

Apple's Greg Joswiak on Siri: We Deliver a Personalized Experience Without Treating You as a Product




Ahead of the launch of iOS 11, Apple VP of marketing Greg Joswiak sat down with several publications to talk about Siri, the personal assistant built into all major Apple devices. His interview with Wired was published last week, and today, Fast Company published its interview, in which Joswiak talks Siri and privacy, among other topics.

It's been long believed that Apple's Siri development has been hindered by the company's deep commitment to privacy, but according to Joswiak, privacy, respect for user data, and an intelligent AI can co-exist.

"I think it's a false narrative," he told Fast Company. "We're able to deliver a very personalized experience... without treating you as a product that keeps your information and sells it to the highest bidder. That's just not the way we operate."
Much of Apple's Siri functionality is done on-device, rather than in the cloud like other services. In Apple's 2017 software updates, that's shifting slightly with the company planning to allow Siri to communicate across devices to learn more about users. Still, many things, like Siri's ability to find photos with a specific photo or date are powered on-device."Your device is incredibly powerful, and it's even more powerful with each generation," Joswiak said. "And with our focus on privacy, we're able to really take advantage of exploiting that power with things like machine learning on your device to create an incredible experience without havin...
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Apple's Greg Joswiak on Siri: We Deliver a Personalized Experience Without Treating You as a Product Apple's Greg Joswiak on Siri: We Deliver a Personalized Experience Without Treating You as a Product

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Fuente de la noticia: mac rumors
Fecha de publicación: 11-09-2017 19:00
visto: 6

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